You get eighty characters. Use them on what the customer gets, in the words you would say across the counter. Nothing is added to them: wherever the reward appears, on the card, the poster, the sign-up page or a wallet message, it is shown after the word Reward and printed exactly as you typed it. So you never need to write the stamp count into it, and you never need to start it with a small letter to fit a sentence.
Some that work
- Barber: "Your tenth cut free"
- Salon: "A free conditioning treatment with your sixth visit"
- Nails: "Free file and polish on your fifth appointment"
- Bakery: "Your seventh loaf on us"
- Sandwich shop: "Buy nine, get the tenth free"
- Florist: "Ten pounds off your sixth bunch"
- Bookshop: "A free paperback after ten visits"
What they have in common
- One thing. Not a choice, not a tier, and no conditions in brackets.
- A number the customer can picture. "Your tenth" beats "after ten qualifying purchases".
- Words your staff would actually use, so nobody has to translate it at the till.
What to avoid
- A sentence with a comma in it. It wraps on the card and stops being a headline.
- Repeating the stamp count. "Collect nine stamps and get a free wash" is shown next to "Collect 9 stamps" already, so the customer reads the number twice.
- Anything you would have to qualify. If the reward really does have conditions, keep them short and say them out loud when somebody joins.
- Vague generosity. "A treat on us" sounds nice and gives your staff nothing to hand over.
Change it whenever you like on the Offer tab. Existing customers keep their stamps, and their cards show the new wording next time they look.