Send a short message to the customers already holding your card, and understand what a wallet will actually do with it.
- Send a message to your customersA short message that goes onto the loyalty cards your customers already hold, and what happens after you press send.
- How messages reach Apple Wallet and Google WalletThe two wallets handle a message differently, and neither one promises to show it. What that means in practice.
- Choosing who a message goes toThe four "Send to" choices, what each one actually selects, and what the three totals under the message mean.
- Writing a message customers are glad to getOne sentence, 120 characters, and a customer who keeps your card. What works, and what makes people delete it.
- See what happened to a messageEvery message you send keeps a record, card by card. How to read it and what each result means.
- A customer did not get your messageAlmost always one of four things. Work through them in this order.
- Birthday rewards and messagesGive a customer something on their birthday, and try to get their wallet to say happy birthday. What it does, when it happens, and what it needs.
- Scan updatesFour short messages that go out on their own when a card is scanned. What they say, when they are sent, and what is deliberately not sent.
- RemindersTime-based morning reminders for customers who have stopped coming in: a reward nobody spent, or nothing at all for weeks. What is sent, how often, and the rule that stops it nagging.
- Tell customers where you are trading todayFor a business that moves: put a message on a day of your trading week, and your customers’ wallets are asked to show it when you get there.
Still stuck?
If none of this covers it, send us a message and a person will reply. Tell us what you were doing when it went wrong, and we can usually sort it in one message.